Article by: Mike Borozdin
Todays fashion trends are not set on the runway. They spread far outside of New York and LA through social media. Fashionistas get real time information on the go on their phones and tablets. The space has been ripe for disrupting for some time and finally companies like POPSUGAR are creating platforms to unleash innovation.
The first scenario is of course… shopping! POPSUGAR’s ShopStyle API allows you to query millions of merchants for items, colors and sales. Peter Ma and I decided to create a mobile application using the API and were pleasantly surprised at how deep ShopStyle’s platform functionality extended at launch.
There were still some rough edges, for instance signing up for a developer account required human intervention, but we were able to put together a complete app and demonstrate it on an android phone.
At Disrupt Hackathon, we only saw one Fashion API provider, but I bet as the apps catch on we will see more different kinds of offerings. Most importantly we feel like San Francisco is finally making a dent in the fashion world in it’s own way. It’s not by becoming another NYC or LA, but by adding it’s own expertise to the crowded space of trend setters.
About Mike Borozdin:
Mike Borozdin has been involved in fashion and technology for a long time. You can find him on twitter @mikebz and his technology blog here: www.mikebz.com