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A gameference is an unforgettable, face-to-face game full of discovery, creativity, and unexpected twists.
By Raphaelle Loren (Co-Founder, Innovation Management Institute)
The first Future of Fashion Gameference took place last Saturday as part of San Francisco Fashion Week. Almost a week later, I haven’t fully recovered yet! We were all punch-drunk from the energy, good vibes and amazing future-of-fashion concepts that the teams were able to concoct in less than one day!
At the world-premiere Future of Fashion Gameference, we played with existing trends such as 3D body scanning, virtual fitting rooms, real-time fabric printing, and new e-commerce models. Teams co-designed new customer retail experiences, created prototypes of a fashion line, and explored supporting business models.
Fashion designers, entrepreneurs, MBA students, graphic designers, filmmakers, 3D engineers, roboticists, marketers, and futurists were the players – an amazing gathering of talented people only possible thanks to SF Fashion Week and StyleT.ag.
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