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Nov 10
Business of Fashion editor, Imran Amed, interviews Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook at Decoded Fashion London, on Nov. 1st. They discussed the behaviour of high net worth individuals on Facebook, the platform’s nascent mobile strategy, and the do’s and don’ts for brands using the Facebook platform to engage with their fans. London.DecodedFashion.com
[ Source: Emily Harris/ Journalism Accelerator ]
As journalism and publishing continue to ride the wave of upheaval and innovation, what can we learn from people outside our own specialties, whether within the news industry or outside? We asked Robert Burns Nixon, Chief Financial Officer and a member of the board of the San Francisco Fashion and Merchants Alliance, Inc., to read the JA forum on local news publishing and reflect on similar challenges in the fashion world. Nixon dives straight into buzz, build and brand. The interview has been edited for clarity and length.
The San Francisco Fashion and Merchants Alliance (SFFAMA) is a nonprofit providing business and technology education through forums, mentorships and networking for designers, including many small startups. SFFAMA’s trademark event is San Francisco Fashion Week, held each fall, but CFO and board member Robert Burns Nixon is busy year-round. He develops partnerships and promotions for SFFAMA, plus handles the budget, planning and business strategy, which is evolving right along with the organization.
SFFAMA: Tell us about yourself and what you do.
CP: I am the founder and writer at Animalfriendly.me, a vegan and eco-friendly fashion, beauty, and lifestyle site. My blog features high-end animal friendly products, as well as my favorite vegan brands and blogs. I launched the site two years ago to act as a directory for anyone interested in making their wardrobe more ethical, without necessarily changing their look.
SFFAMA: Why is eco-fashion important?
CP: The more eco-fashion options we have, the easier it is to express our individual personal styles, therefore eliminating stereotypes about what it is to be green or what an environmentally conscious person looks like. Once we can start to break down those stereotypes, more people will realize they don’t have to change their style to be green and hopefully become more open-minded about green living.
SFFAMA: Tell us about yourself and what you do.
JC: I’m Julie Chiem and I run She Wears, She Shares, a style blog where I post my daily outfits and pieces I’m currently inspired by. I always use to bookmark every item, image or artwork that was appealing to me, but would never refer back to it. It just became a long forgotten list. Starting a blog allowed me to deposit all my images into one spot which made it easier in a visual sense.
SFFAMA: Where do you see fashion and technology heading?
JC: Consumers want to consolidate their lives in the easiest way they possibly can. Because of this constant demand we continue to see advancements in technology. I foresee everyone accessing everything they need on a cell phone that also acts as a remote control. Except all applications will be broadcast through a holographic screen split into various windows. Watching runway shows real time and e-shopping all at once. As for how this will happen, who knows but with technology anything is possible.
SFFAMA: Tell us about yourself and what you do.
NL: I’m Nicole Lindgren. I like clothing, accessories, home décor, and music – the usual things.
I wanted to share my likes with others, so I created Style Bust. After a couple of months of writing on my own, I decided to put together a group of writers to help produce content for the site.
During the day I work for worldmarket.com in internet marketing. Ecommerce and internet marketing are major passions of mine. I love all things web; shopping in physical stores is so dead to me!
SFFAMA: Where do you see fashion and technology heading?
NL: I see fashion becoming highly customized. We’re already seeing this with companies like Indi in Emeryville.
There are many offshore resources for small scale production at reasonable prices. For example, I’ve been working with a factory in Hong Kong to get six pairs of heels produced. All the shoes are different styles and sizes that I’ve designed for an event.
I can only assume that technology will enable more fashion designers to product these small scale, customized pieces in years to come.
SFFAMA: Tell us about yourself and what you do.
JLV: I am an eco-fashion designer, a writer, a sustainability and business consultant, a stylist, an artist and a social entrepreneur.What I do: Founder, Editor-in-Chief of The Green Stylist (www.thegreenstylist.com), a website that empowers consumers to vote with their dollars to push sustainable fashion and beauty mainstream. We write about the very best sustainable fashion and beauty products in the market and offer deals through our website and Facebook page.
SFFAMA: Why is eco-fashion important?
JLV: This is SUCH an important question – thanks for asking! The fashion and textile industry operates in a global economy and touches the far corners of our planet. It is a giant manufacturing industry that does not support local trade, social and environmental justice, not because it doesn’t want to, but because there is little transparency and accountability along the supply chain from cotton crop to our cotton t-shirts. Governments offer little help to regulate the system because it is just so complicated to understand and track.
Kara Ashe: I am the San Francisco Green Fashion Examiner for Examiner.com, I publish a veg blog calledGoVeeBlog.com, and I have begun independent public relations consulting for the Bay Area green fashion and beauty industries. Before moving to the Bay Area, I did nonprofit sales and business development on the east coast.
SFFAMA: Why is eco – fashion important?
Kara Ashe: Fashion, as an entity, has penetrated every facet of our society. It’s important for something so powerful, so pervasive, and therefore so potentially damaging, to have an eco-friendly offset. People need to know they have a choice and ability to express their style, and to enjoy the luxuries of fashion, while making less of a negative impact on an increasingly fragile environment.
SFFAMA: Tell us about yourself and what you do.
JS: My name is Jacyn Siebert, also known as Cyn Sugar, and I am the force behindSugar Lips Lifestyle Tips. I like to think of myself as an everyday girl in an everyday world. I am a friend, a mentor, a sister, a daughter, a grand-daughter, a girlfriend, an artist, a designer, a hostess, a cook, a beauty product and make-up lover, and of course a fashionista. I am passionate about eating well and making sure the children of our future are fed well and taught good eating habits from day one.
I created the blog in Nov. of 2009 as a way to help women across the world increase their confidence one tip at a time. I have been committed to helping women look and feel better about themselves through education, dedication and action for the past fourteen years. By providing women with simple everyday tips, we can help increase their confidence, achieve their image goals, and have fun while doing it. My blog is a way to make this information accessible to all at their leisure.
It is critical that my tips and products are accessible, approachable, easy and fun. I have a variety of interests that include, food and wine, health and wellness, travel, fashion, sustainability, make-up tips, imaging tips and numerous other girlie topics. Now that doesn’t mean that you need to be a “girlie girl” to take advantage of these tips. They are meant to be fun and helpful.
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