Topshop is taking shopping to a new level by a collaboration with Facebook: The customers are going to be able to customize the show of Topshop Unique by viewing the items in different colours while the models walk down the runway. They can choose the clothes directly from the catwalk and will receive them months before they will be in the stores.
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Business of Fashion editor, Imran Amed, interviews Tracy Yaverbaun, Director of Retail, Luxury & Fashion Partnerships at Facebook at Decoded Fashion London, on Nov. 1st. They discussed the behaviour of high net worth individuals on Facebook, the platform’s nascent mobile strategy, and the do’s and don’ts for brands using the Facebook platform to engage with their fans. London.DecodedFashion.com
[ Source: Pop17 ]
Women in Silicon Valley are on a fashion strike. When you think about the stereotypical men in the tech industry -right away in your head you get a picture of a man wearing thick lensed glasses, a sweatshirt with stains, and ungroomed hair. What picture do you get of the women in the industry?
It is hard to say what the women look like because the predictions of the women being the tech men’s copy are false. Most of the women are powerful, stylish women who not only have the brains, but also the looks. This usually overwhelms men because they are scared to think that women could be smarter than them and yet look great doing so. The world of technology is a man’s world, but the women there play by their own rules. There are no specific dress codes which gives you the freedom to dress how you want to you and not be afraid to stand out. That’s why we at Pop17 created a list of stylish and powerful women in the tech industry.
Silicon Valley + San Francisco + 500 Startup People + Waterfront Party = Startup Social Party Takes Over One Ferry Plaza for the Greatest Entrepreneur Startup Party of the Season
[Photos by: Owen Geronimo]
Proving that getting dressed up and getting out to meet new people is definitely not going out of style, the Startup Socials Party on October 19th was the largest gathering yet of the bright, beautiful, and business-minded startup communities gathered together by the Startup Monthly Team and co-hosts including SFFAMA and Fashion+TechSF. The crowd, at once cosmopolitan and cool as well as confident, fun and boisterous, enjoyed panoramic views of the nighttime Bay Bridge and San Francisco’s stunning waterfront from the popular outside patio and killer musical curation by a trio of DJs including Adrenalin Room and SNR Music. The dance floor was never empty and always full of surprises while the three-story venue provided plenty of space to meet, mingle and survey the scene.
A great feature of the night was the large meeting space chock full of demo tables by a full spectrum of interesting startups across many industries. Here are a few of my favorites – Goodwillion, SFFAMA was part of the launch festivities for this social good platform that really takes its cues from current economics and allows anyone to auction their time in a manner of their own choosing to support worthy charitable and nonprofit causes; Planwise, free objective financial decision software tools aimed at the fixed income and middle income demographic that simplifies the analytical process and calculations for common investments and purchases such as tuition, homes, and cars with the aim of saving people money; Ducksboard, for those of us interested in dashboards and analytics and tired of chasing down individual metrics. Ducksboard changes metrics into intelligence with real-time KPI visualization from over 30+ services in one elegant dashboard and promises more additions specifically for the blogging world. We were also pleased to discover their no-cost program specifically for nonprofits so we are going long on Ducksboard, Barcelona where they started, and San Francisco where they set up office!
- By the way, don’t forget to vote YES on Proposition E and support new business, new jobs and the startup creation in San Francisco.
Article written by: Robert Burns Nixon. Robert is the CFO of SFFAMA, Editorial Director for both Fashion For The People and Fashion+TechSF, and Executive Producer of San Francisco Fashion Week™. Previously, Robert was a director in consumer and business technology for private and public corporations in Silicon Valley, in strategic business operations for Sony Corporation in Japan, Europe and North America, and in international field marketing with LVMH | Thomas Pink in Europe during business school. Robert graduated from Brown University with a degree in International Relations and Economics and a subconcentration in Art and Semiotics. He received his MBA from INSEAD in New Ventures, Entrepreneurship, and General Management.
Google+ Workshop: The Leader in Search and Email Promises Killer Integration and Engagement for Turbo-charged Social Media
[Photos by: Owen Geronimo]
The Google+ Team with Andrea Ruiz and Zach Cowan was back with Fashion+TechSF for a workshop at Pigment Cosmetics on October 18th. This Google+ workshop covered setup, circles, navigation, profiles and pages, and the surprisingly nuanced functionality currently available, but primarily focused on engagement process and strategies such as Google+ Hangouts and Hangouts On Air. Described as “Skype on steroids,” Google+ Hangouts allow for up to ten individuals to meet online, video conference, share and work on group documents and projects, and bring new fun and functionality to distributed environments for work, business, and for educational activities of all kinds. SFFAMA and Fashion+TechSF will be implementing Google+ features such as Hangouts to expand our future educational and development service offerings. Google+ Hangouts On Air have risen to prominence lately in the political arena with both the DNC and RNC embracing the open community and town-hall aspects of the Hangouts On Air platform to maximize audience engagement.
What makes Google+ different? Google+ is not just a single social networking site, but rather a social “layer” that covers many Google online properties. For those of us concerned with content, industry networking, and broader audience engagement, the benefits of Google+ platform integration with Google Search, Gmail and numerous other online properties are really rather exceptional. Since launching late last year, Google+ has accumulated 250 million users with 150 million active monthly users and 75 million active daily users. Most Google+ users access using mobile accounts. 425 million registered Gmail accounts are equivalent to nearly a fifth of the total number of global internet users. Google Search accounts for 67% of all US searches. Google also boasts five million businesses using its Google Apps service, as well as 66 of the top 100 universities in the US, and government institutions in 45 of the 50 US states, also using its cloud-hosted tools.
- Join Fashion+TechSF at Google+.
Article written by: Robert Burns Nixon. Robert is the CFO of SFFAMA, Editorial Director for both Fashion For The People and Fashion+TechSF, and Executive Producer ofSan Francisco Fashion Week™. Previously, Robert was a director in consumer and business technology for private and public corporations in Silicon Valley, in strategic business operations for Sony Corporation in Japan, Europe and North America, and in international field marketing with LVMH | Thomas Pink in Europe during business school. Robert graduated from Brown University with a degree in International Relations and Economics and a subconcentration in Art and Semiotics. He received his MBA from INSEAD in New Ventures, Entrepreneurship, and General Management.
SFFAMA, Inc. & FASHION+TECHSF will be implementing Hangouts to offer online forums, trainings and conversations in various categories of fashion, styling, blogging, arts, photography, DIY projects, sustainable/green products, - via: Google+ to be moderated by our knowledgeable mentors and selected fashion, tech, retail, arts industry professionals. RSVP HERE.
Startup Socials are for entrepreneurs, investors, startups, professionals who meet to network and party in non-formal environment. Startup Social events allow guests a chance to meet new friends and create valuable connections for their current and future startup ventures.
You will meet new people and socialize with like minded entrepreneurs, investors, startups, professionals in non-formal relaxing and fun environment. NETWORKING shouldn’t be BORING!!! RSVP: http://socialsfoct2012.eventbrite.com
Come to learn about our next Startup Accelerator in Silicon Valley http://www.startupmonthly.org/startup-accelerator.html and get $45,000 investment if you have great team and initial live prototype.
- Early Bird 1 – $10 before Oct 10th, 23:59pm
- Early Bird 2 – $15 before October 15th, 23:59pm
- Late Bird – $20 online or cash at the door