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Posts from the ‘TECH HOW’ Category

eCommerce for Fashion Industry : Fashion+Tech Startups & Online Resources

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Technology is now undeniably the driving force in fashion and retail industries. Without the right tech tools, strategies and connections, emerging startups struggle to establish themselves and, due to enormous competition, fail to standout and gain market acceptance. With nationwide chapters in NY,LASF and Silicon ValleyFashion Tech Media LLC has become a valuable resource for emerging fashion startups nationwide. The Founders hold advisory board positions at SXSW Accelerator programs and are recognized internationally for their knowledge and expertise in the fashion/tech and innovation sectors.

Fashion+TechSF, the original fashion/tech event series in San Francisco, launched in 2009 and remains the go-to resource for all things business of fashion and technology in the SF Bay Area – connecting fashion industry entrepreneurs and professionals to the networks and resources of the largest fashion industry organization in California – San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA]. In addition, Fashion Tech Media LLC produces the innovative strategic development programs Retail+Tech SummitWearTechConFashion+Tech ExpoFashion+Tech Week and SFFashionLab.

Learn about emerging fashion technologies, meet fashion tech founders and fashion industry professionals in a small format workshop setting. Who should attend: fashion designers, fashion students, bloggers, manufacturers, retailers, app developers, beauty professionals, stylists and fashion enthusiasts.

Start-up Founders Discuss “Mobile Shopping and the Future of Retail” at Fashion+TechSF

Join Fashion+TechSF for an engaging panel discussion on “Mobile Shopping and the Future of Retail” with current founders of fashion+tech startups and industry professionals on Thursday July 18th, 2013 at RunwaySF, the start-up incubator connecting talent and opportunity in the heart of San Francisco’s mid-Market.

  • Thursday, July 18th, 2013 6:00 PM to 9:00 PM (PDT) at RunwaySF,1355 Market Street, 4th Floor [Market Square SF], San Francisco, 94103. Tickets $10 for Fashion+TechSF and SFFAMA members and $15 non-members. RSVP:

“Mobile Shopping and the Future of Retail”

According to new research from international technology investment banking and advisory group GP Bullhound, apparel is the second-largest and fastest growing e-commerce category in the US, estimated at $41 billion, and there are now over 2000 online fashion sites competing in the market, up 126% year-on-year. Mobile device site visit share has nearly doubled from 2012 to around 25% on average today and the sales conversion rate on mobile tablets has surpassed traditional for the very first time. Now, savvy brands and retailers are embracing omni-channel and contextual marketing strategies to engage, interact, and in many ways define new relationships with consumers where they work, live and play.

The industry numbers for online shopping, social media marketing, mobile technology adoption and location-based services are impressive and growing rapidly. Consumer spending represents 70% of overall GDP for the US economy. Luxury products and fashion are still experiencing double-digit sales growth despite recessionary outlooks in most major markets. What are the opportunities for entrepreneurs, startups, retailers, and consumers and how will this affect how we shop and what we buy in the future?

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How does Fashion+Design Matter for your Company, Product, Career & Personal Brand?

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Does your outfit reflect your personal brand? Can fashion and design alter the way you build your career path? How do employees dress when it comes to choosing styles at work? What we wear can affect not only how people perceive our style, but also how we interact with our employers and colleagues.  Join SAP for an evening of fashion and professional networking! Come see the latest in fashion tech and social shopping, while learning from top senior Silicon Valley executives how fashionable work suits can empower employees create a unique personal branding and boost their confidence to succeed in the cut-throat world of corporate organizations.  RSVP HERE:


  • Layla Sabourian – External Relations, SAP Business Women’s Network


  • Miki Berardelli – Chief Marketing Officer, Tory Burch
  • Vineet Buch – Head of Shopping Search, Google
  • Barbara Holzapfel – SVP & Managing Director, SAP
  • Erin Matts – Chief Digital Marketing Officer, Glam Media, Inc.
  • Mike Giresi – Chief Information Officer, Tory Burch
  • Dennis Goedegebuure – Head of Global SEO, Airbnb
  • Victor Zaud – Sr. VP and Co-Founder, Glam Media, Inc.

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Mobile Commerce: Legal, Business and Technology Issues on Mobile Payments

Mobile payments are the epicenter of commerce. The merger of the social, mobile, and payment industries has created incredible business growth opportunities for start- ups, social media, banks, retailers, payment networks, and other companies. While mobile payments attract significant business opportunities, companies need to be mindful of legal, business, and technology issues facing the mobile world today.

The distinguished group of guest speakers:

  • Joanne McNabb, Director of Privacy Education and Policy, California Attorney General
  • Tom Brown, the Antitrust and Competition and the Global Banking and Payment Systems practices at Paul Hastings LLP
  • Richard Tilghman, Senior Director, Head of Global Interaction Design at PayPal

See event details at: Fashion+TechSF Meetup.

Arden Reed Tailor Truck w/ 3D Body Scanner Arrives in SF

The Arden Reed team is thrilled to have their launch event in beautiful San Francisco.  Come meet the Arden Reed team, check out their Tailor Truck with 3D Body Scanner, & network with guests who are passionate about fashion and technology. Airbrite will also showcase Celery, a new mobile payment software. Hosted by San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA] and Fashion Tech Network. RSVP Here.

Tech Town Hall with SF Mayor Ed Lee

Tech Town Hall with SF Mayor Ed Lee

For the past year and the tech sector has been working closely to support Mayor Ed Lee’s efforts as a champion for innovation in San Francisco. has been collaborating with Mayor Lee and the tech industry to ensure San Francisco as a better place for all to live, play, work and do business. The event is an open, town-hall style forum where the public came & discussed a variety of issues important for the city’s success, and heard the Mayor speak about all the issues in San Francisco that affect each one of us.