myFit Brings 3D Fit to Fashion E-commerce

FOR IMMEDIATE RELEASE

Media Contact: John Rocha, Co-Founder
john@myfit.co
224-436-2137

Jan. 16, 2013 — Sunnyvale, CA — A team of young entrepreneurs is looking change the way you shop for clothing on the internet. myFit, a Sunnyvale CA startup, has launched its 3D fit software on apparel website sustainUclothing.com. From SustainU’s site, users can view clothing in full 3D on provided avatars. The visualization also provides a tension map, which indicates areas that are tight or loose to help show how the garment will fit.

The idea of a virtual fitting room is certainly not new, as dozens of startups have tried to solve the fit problem in recent years. “Fashion e-commerce sites see return rates as high as 40% due to fit,” says John Rocha, Co-Founder of myFit. “The retail industry is really looking for someone to solve this problem, so they can enjoy the healthier margins that come with online sales.”

myFit hopes to differentiate itself from other virtual fit companies by focusing on the visual component of the online shopping experience. “We’re excited to be bringing 3D media to the Fashion industry”, says Rick Tillilie, Co-Founder of myFit. “We’re utilizing brand new technology to bring a whole new experience to their online stores.”

myFit will be launching on additional retail sites in the coming weeks, as well as adding new features, including avatar personalization. “We want to really focus on building and improving parts of the product that our users want to see,” says Chris Mathew, Chief Developer at myFit. “For us, feedback is everything.”

myFit has been in development for over a year, and actually started as a research project at the University of Notre Dame. “It feels amazing to see our idea come to life”, says Rocha. “It has been an incredible journey so far, and we could not be more excited to share our technology with the fashion world.”
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• About myFit (myFit.co):

myFit creates cutting edge 3D software that allows users to view and try on clothing virtually. With myFit, users can finally understand how clothing will fit while shopping online. The result: higher online sales, lower returns, and clothes that fit well and look great.

• About SustainU (sustainUclothing.com)

SustainU produces high quality apparel using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste, carbon emissions and water use. SustainU’s mission is to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector, and educate the world about how clothing can positively impact people’s lives.