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BRAD CARRICK @ Solz Shoes CEO. and San Francisco Fashion And Merchants Alliance (SFFAMA) Marketing. Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

JOANNA RILEY WEIDENMILLER is the co-founder and CEO of The One Page Company, a communications company that specializes in utilizing the next generation of user interface applications to create OnePage Proposals and delivering them across all platforms. The company is based in San Francisco, CA and its technology partner, We@link is based in Shanghai, China. She is partner of 360fashion a global network enabling the leading web and mobile applications for high level fashion professionals to build their brand image. Joanna is CEO of EventPod China, a new technology streaming live photos from networked cameras instantly on TV/display screens. EventPod is based in the USA and has successfully partnered with the leading event and photography companies in China.Joanna sits on the international board for WildAid advocating to end illegal wildlife trade. Prior, Joanna was CEO and founder of Performance Advertising Associates in New York and Chicago, a outsourced company specializing in business to business marketing for Fortune 500 companies. Joanna was born and raised in San Francisco, CA and was a full scholarship rower at The University of Virginia, where she received her BA in Foreign Affairs.

LORRAINE SANDERS is a San Francisco-based writer, blogger, media consultant and the founder of  SF Indie Fashion, a web site and resource covering the San Francisco Bay Area’s wealth of independently-run fashion labels, local designers and independent retailers. She covers fashion for 7×7’s Glamwatch, the San Francisco Chronicle and its SF Unzipped blog and writes regularly about fashion, art and small businesses for Daily Candy, NBC Bay Area, KQED, the Noe Valley Voice and many others. Additionally, she is a part-time fashion journalism instructor at the Academy of Art University, as well as a freelance copy writer and media consultant skilled in developing online content and social media strategies. Her clients include,, the Temple Music Group, Relevant Searches and Yojo Mobile. She holds an A.B. in English from Brown University and an M.A. in Communications from Stanford University and was recently selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center.

OWEN GERONIMO serves as the founder of San Francisco Fashion Week ™, Fashion+TechSF and San Francisco Fashion And Merchants Alliance, Inc., a California non-profit corporation and social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.   He facilitates the monthly educational seminar  ‘Fashion Mash-Up,’ a  platform to discuss the business of fashion and arts through an open forum utilizing current business models and technologies. Owen Geronimo won the coveted ‘Best Fashion Event Producer of 2010,’ award at the San Francisco Fashion Awards ™. He is also a social activist, an accomplished artist in the realm of abstract expressionism and also an entrepreneur, managing international logistics for Chartered Transportation Services in Southeast Asia.

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