Google+ Workshop: The Leader in Search and Email Promises Killer Integration and Engagement for Turbo-charged Social Media

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[Photos by: Owen Geronimo]

The Google+ Team with Andrea Ruiz and Zach Cowan was back with Fashion+TechSF for a workshop at Pigment Cosmetics on October 18th. This Google+ workshop covered setup, circles, navigation, profiles and pages, and the surprisingly nuanced functionality currently available, but primarily focused on engagement process and strategies such as Google+ Hangouts and Hangouts On Air. Described as “Skype on steroids,” Google+ Hangouts allow for up to ten individuals to meet online, video conference, share and work on group documents and projects, and bring new fun and functionality to distributed environments for work, business, and for educational activities of all kinds. SFFAMA and Fashion+TechSF will be implementing Google+ features such as Hangouts to expand our future educational and development service offerings. Google+ Hangouts On Air have risen to prominence lately in the political arena with both the DNC and RNC embracing the open community and town-hall aspects of the Hangouts On Air platform to maximize audience engagement.

What makes Google+ different? Google+ is not just a single social networking site, but rather a social “layer” that covers many Google online properties. For those of us concerned with content, industry networking, and broader audience engagement, the benefits of Google+ platform integration with Google Search, Gmail and numerous other online properties are really rather exceptional. Since launching late last year, Google+ has accumulated 250 million users with 150 million active monthly users and 75 million active daily users. Most Google+ users access using mobile accounts. 425 million registered Gmail accounts are equivalent to nearly a fifth of the total number of global internet users. Google Search accounts for 67% of all US searches. Google also boasts five million businesses using its Google Apps service, as well as 66 of the top 100 universities in the US, and government institutions in 45 of the 50 US states, also using its cloud-hosted tools.

Article written by: Robert Burns Nixon. Robert is the CFO of SFFAMA, Editorial Director for both Fashion For The People and Fashion+TechSF, and Executive Producer ofSan Francisco Fashion Week™. Previously, Robert was a director in consumer and business technology for private and public corporations in Silicon Valley, in strategic business operations for Sony Corporation in Japan, Europe and North America, and in international field marketing with LVMH | Thomas Pink in Europe during business school. Robert graduated from Brown University with a degree in International Relations and Economics and a subconcentration in Art and Semiotics. He received his MBA from INSEAD in New Ventures, Entrepreneurship, and General Management.

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