Five Fashionistas in Tech

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[ Source: Pop17 ]

Women in Silicon Valley are on a fashion strike. When you think about the stereotypical men in the tech industry -right away in your head you get a picture of a man wearing thick lensed glasses, a sweatshirt with stains, and ungroomed hair. What picture do you get of the women in the industry?

It is hard to say what the women look like because the predictions of the women being the tech men’s copy are false. Most of the women are powerful, stylish women who not only have the brains, but also the looks. This usually overwhelms men because they are scared to think that women could be smarter than them and yet look great doing so. The world of technology is a man’s world, but the women there play by their own rules. There are no specific dress codes which gives you the freedom to dress how you want to you and not be afraid to stand out. That’s why we at Pop17 created a list of stylish and powerful women in the tech industry.

  • Marissa Mayer

In 1999 Marisa Mayer was employee number 20 at Google and the first female engineer ever since then her career started accelerating at a fast pace. After leaving Google in July 2012 she was appointed President and CEO of Yahoo. She was in numerous publications as the woman of the year. In September of 2012 she gave birth to baby boy, she now has it all: a career, looks, style and a family.

  • Sheryl Sandberg

This woman was on the Time list of 100 most influential people in the world in 2012 and on lists of Fortune, The Wall Street Journal and Business Week. She is currently the COO of Facebook and serves on the boards of Women for Women International, the Center for Global Development and V-Day and she manages to raise 2 children while being classy, stylish and powerful.

  • Ruzwana Bashir

Ruzwana is the CEO and founder of, a web travel startup based in downtown San Francisco. She previously worked at Gilt Groupe and, and has a master’s in business administration from Harvard Business School. In 2004, she was nominated for the Woman of the Year Award by publishing house Minerva. She was also featured in the NYTimes article about the style among the women in tech.

  • Alison Pincus

The Co-Founder and the Chief Partnership Officer of One Kings Lane, Alison Pincus was in Fortune Magazine’s “Ones to Watch” in 2011 and on the list of San Francisco Business Times’ “40 Under 40 Emerging Business Leaders” in 2012. She also serves on the boards of the Contemporary Jewish Museum in San Francisco and the Aspen Art Museum in Aspen, Colorado.

  • Sarah Austin

Sarah’s career started when she produced a web series, Party Crashers, where she crashed tech parties, later she was selected to lifecast for Now she is producing Pop17 and a cast member of the new reality series by Bravo! Start-Ups: Silicon Valley. At such a young age she has already been on the Forbes’ 30 Under 30 list, Vanity Fair’s America’s Tweethearts, G4TV’s Hottest Women of the Web, The San Francisco Chronicle tech social star, NxE’s 50 Most Influen- tial Bloggers, and Killer Startups calls her the “Perez Hilton of the Internet world,” and she is also ranked #1 female on Facebook by Facebook Grader. Another female who is breaking the rule that you can’t have it all.

Article Written By: Alexandra ‘Sasha’ Zabelina.  Sasha was born in Moscow, Russia, but started traveling and living in different countries when she turned 8. After traveling so much and exploring different cultures, she realized that she is interested in many things and did not want to limit herself to just one. She has a Bachelors Degree in Public Relations, a Masters in Marketing and Communications from the Peoples’ Friendship University of Russia and is currently completing a Personal Enrichment program in the Academy of Art University in Graphic Design, Web Design, and Motion Pictures and Television. She has experience working in big corporations as well as small companies, her work experience includes working as a Journalist, a PR Manager, a Logistics Manager, and even a Stylist on photo shoots. She loves Techno music and Italo Disco and coming up with new ideas.

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