What is Shopsy?
Shopsy is the place to shop for products discovered on Instagram
Instagram retailers and brands can’t convert their followers into sales. Fashion bloggers do not monetize from posting products on Instagram.
From big brands to small boutiques, there are thousands of retailers and brands on Instagram. However, when Instagram users want to purchase a product posted by a retailer, they are forced to the retailer web-based application only to encounter a tedious search for that product.
There is currently no efficient process that lets people purchase products that they come across on Instagram, resulting in retailers losing out on revenue opportunities.
Shopsy is the only platform that lets Instagram users purchase products seen on Instagram. By building into Instagram’s API, Shopsy will provide the 150+ million Instagram users with a simple product discovery and purchase process.
Shopsy lets anyone create content by posting an Instagram photo of a product with a website URL of where the product can be purchased. Shopsy pulls all of the Instagram social data such as followers, likes, and comments. Shopsy allows anyone to convert a retailer’s Instagram followers into sales.
Shopsy will offer its users the ability to search for products or shops. Content creators will be able to share their products to Facebook and Twitter. Shopsy users will also be able to promote their shops to Instagram.
Shopsy plans on integrating in-app product purchase flow via Amber.io and the ability to tag multiple products in one photo.
Article by: Mike Borozdin
Todays fashion trends are not set on the runway. They spread far outside of New York and LA through social media. Fashionistas get real time information on the go on their phones and tablets. The space has been ripe for disrupting for some time and finally companies like POPSUGAR are creating platforms to unleash innovation.
The first scenario is of course… shopping! POPSUGAR’s ShopStyle API allows you to query millions of merchants for items, colors and sales. Peter Ma and I decided to create a mobile application using the API and were pleasantly surprised at how deep ShopStyle’s platform functionality extended at launch.
There were still some rough edges, for instance signing up for a developer account required human intervention, but we were able to put together a complete app and demonstrate it on an android phone.
At Disrupt Hackathon, we only saw one Fashion API provider, but I bet as the apps catch on we will see more different kinds of offerings. Most importantly we feel like San Francisco is finally making a dent in the fashion world in it’s own way. It’s not by becoming another NYC or LA, but by adding it’s own expertise to the crowded space of trend setters.
About Mike Borozdin:
Mike Borozdin has been involved in fashion and technology for a long time. You can find him on twitter @mikebz and his technology blog here: www.mikebz.com
SAN FRANCISCO FASHION WEEK® represents the new vanguard in the convergence of fashion, technology and innovation, and is THE most pivotal fashion week platform to watch from the innovation and creative capital of the world – San Francisco.
San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) is pleased to announce San Francisco Fashion Week ® 2013 : September 23-29, 2013. San Francisco Fashion Week ® 2013 will highlight the convergence of fashion and technology unique to the San Francisco fashion industry while showcasing emerging designers and student collections.
Join EFactor’s premier party for entrepreneurs and investors featuring the shark Kevin Harrington (from ABC’s Shark Tank) at the glamorous British Motor Cars building at 901 Van Ness in San Francisco from 6 p.m. to 9 p.m. on August 19th.
Every Attendee Enjoys
- $20 Uber credit
- $50 flight credit with Visionary Air
- Live art and music
- Food and beverage
- Dessert from local ice cream truck Garden Creamery
- 1-hour of coaching with Kevin Harrington, a $5,000 value
- Trip for 2 Around the Bay in a Private Plane with Champagne, a $500 value
With Serial Entrepreneur and Shark - Kevin Harrington
San Francisco Fashion Industry: LOCAL SERVICES… Fashion Business Series presented by: San Francisco Fashion And Merchants Alliance, Inc. [SFFAMA]. Presentations by: San Francisco Fashion Week ®, Storefront, People Wear SF, Boon Road, Lord Bertram and The Wright Consultants. RSVP HERE
This essential workshop is for individuals, students and professionals looking to start or expand their business in the local San Francisco fashion industry and to learn from companies offering business services that are invaluable to success as a fashion entrepreneur. Perfect networking opportunity for fashion startups, fashion designers, students, retailers, entrepreneurs, boutique and business owners. Connect with other professionals in the San Francisco fashion industry… Free to students with current student ID, must present ID for free admission.