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Pitch at SXSW V2Venture 2014

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The San Francisco Bay Area did a great job at the recent SXSW Accelerator pitch competition in Austin. Overall, out of 500 global applications, 30% of finalists in all categories were from SF and 38% in the Wearable Tech category. San Francisco startups Skully Helmets and Thrive On ended up winning the Wearable Tech and Health Tech categories. The next great showcase opportunity is the SXSW V2Venture startup pitch competition – submission deadline is this Friday 4/11/2014. SXSW V2Venture takes place in Las Vegas this July. Visit to enter today.

Fashion Tech Week 2014 #FTW14

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[SAN FRANCISCO] San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA) announces Fashion Tech Week 2014 February 24 – March 2, 2014.


FASHION TECH WEEK #FTW14 [ ] represents the new vanguard in the convergence of fashion, technology and innovation, as the most pivotal fashion week platform to watch from the innovation and creative capital of the world – San Francisco. See Week Schedule ]

FASHION TECH WEEK includes a Press and VIP Opening Reception, SF Fashion Lab: Fashion Pitch Competition, Dapperhood SF | Silicon Valley Men’s Style Event, WearTechCon: WearableTech Demo Night, Project SF: The Art of Fashion, Retail Tech Summit: The Future of Retail Tech , and Fashion Bloggers Connect with SHE Talks Forum – all featuring fashion, design and technology brands, startups and thought leaders, showcasing leading developments from all sectors of the World’s Leading Fashion Tech, Retail Tech and Wearable Tech Eco-system right here in San Francisco.

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Fashion+TechSF 4th Year Anniversary #FTSF4YA #FashionTechSF


Celebrate Fashion+TechSF 4th Year Anniversary ‪#‎FTSF4YA‬‪#‎FashionTechSF‬ w/ us on Jan. 29th at General Assembly — FEATURING : Anubha Design / Cortexica / Dhanya Gutta / Elephanti / Fashion Bloggers Connect / Fashion Finder / Future Tech Wear / GPop / infrastructure Upgrade / Ines Bauden / Katie Campbell / Law on The Runway / Makeup by Jake / Mimoona / NV Blue / Raf9 / Runnur / SF Fashion Lab / Stylend / The Nifty / VXNSTA and more….RSVP HERE! 

Retail Tech Forum on “Consumer Innovation and Defining the Brand Experience”

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SFFAMA, Retail Tech Summit and General Assembly invite you to an up-to-the-minute holiday panel discussion on “Consumer Innovation and Defining the Brand Experience” with industry thought leaders from SAP, Levi Strauss & Co, Betabrand, AvenueCode, Iron Creative and the Retail Design Institute on Wednesday, December 18th, 2013 at 6PM

Fashion, retail, brands, technology, innovation – what does it all mean for consumers, companies and startups? San Francisco is home to iconic brands, leaders in technology and innovation, the best creative professional demographic and the most developed startup economy in the world – Retail Tech Forum is working towards the synergistic interaction of established companies and startups in retail as a catalyst for new paradigms in innovation and the development of the innovation eco-system for retail technology in SF.

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Shopsy : A Place to Shop for Products Discovered on Instagram

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What is Shopsy?

Shopsy is the place to shop for products discovered on Instagram

The Problem

Instagram retailers and brands can’t convert their followers into sales.  Fashion bloggers do not monetize from posting products on Instagram.

From big brands to small boutiques, there are thousands of retailers and brands on Instagram. However, when Instagram users want to purchase a product posted by a retailer, they are forced to the retailer web-based application only to encounter a tedious search for that product.

There is currently no efficient process that lets people purchase products that they come across on Instagram, resulting in retailers losing out on revenue opportunities.

The Opportunity                                                                

Shopsy is the only platform that lets Instagram users purchase products seen on Instagram. By building into Instagram’s API, Shopsy will provide the 150+ million Instagram users with a simple product discovery and purchase process.

Our Solution

Shopsy lets anyone create content by posting an Instagram photo of a product with a website URL of where the product can be purchased. Shopsy pulls all of the Instagram social data such as followers, likes, and comments. Shopsy allows anyone to convert a retailer’s Instagram followers into sales.

Shopsy will offer its users the ability to search for products or shops. Content creators will be able to share their products to Facebook and Twitter. Shopsy users will also be able to promote their shops to Instagram.


Shopsy plans on integrating in-app product purchase flow via and the ability to tag multiple products in one photo.

Technology is Disrupting Fashion Mike Borozdin

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Article by: Mike Borozdin

Todays fashion trends are not set on the runway. They spread far outside of New York and LA through social media. Fashionistas get real time information on the go on their phones and tablets. The space has been ripe for disrupting for some time and finally companies like POPSUGAR are creating platforms to unleash innovation.

The first scenario is of course… shopping! POPSUGAR’s ShopStyle API allows you to query millions of merchants for items, colors and sales. Peter Ma and I decided to create a mobile application using the API and were pleasantly surprised at how deep ShopStyle’s platform functionality extended at launch.

There were still some rough edges, for instance signing up for a developer account required human intervention, but we were able to put together a complete app and demonstrate it on an android phone.

At Disrupt Hackathon, we only saw one Fashion API provider, but I bet as the apps catch on we will see more different kinds of offerings. Most importantly we feel like San Francisco is finally making a dent in the fashion world in it’s own way. It’s not by becoming another NYC or LA, but by adding it’s own expertise to the crowded space of trend setters.

About Mike Borozdin:
Mike Borozdin has been involved in fashion and technology for a long time. You can find him on twitter @mikebz and his technology blog here: